Last Updated: April 9, 2020

This Privacy Policy applies to your access and use of the Park Rx America, LLC ("PRA" or "we" or "us") websites, mobile applications, and other online programs ("Online Services"). By accessing or using any of the Online Services, you agree that you have read and agree to be bound by this Privacy Policy. If you don't agree, please do not use any of the Online Services.

Thank you for your interest in PRA. If you're reading this, it is likely because you are either a health provider or a patient interested in spending time in nature in order to promote health and well-being. We hope to assist with this, through our Park Prescription programs and our collaboration among park and public land agencies, healthcare providers, and community partners. More information may be found on our website at

When you use any of the Online Services, we may collect information about you and we may share some or all of that information with third parties in certain circumstances. This Privacy Policy will give you more details and information about such collection, use and sharing, as well as your rights and controls in relation to your personal information.

Our business is located in the United States. Our online privacy practices are governed by the laws of the United States and the District of Columbia. By using any of the Online Services, you understand and agree that any information you submit or is gathered about you will be transmitted to and stored in the United States. You further consent to the use and disclosure of that information accordance with applicable U.S. Federal and State laws and with this Privacy Policy.

This Privacy Policy may be updated and changed from time to time. Please check periodically for changes. See additional details in the Changes/Updates section below.

  1. Information We Collect
  2. How We Use Information
  3. Use or Sharing of Personal Information
  4. Use or Sharing of Non-Personal Information
  5. Cookies, Web Beacons and Online Advertising
  6. California Residents
  7. Children
  8. Security
  9. Retention of Information
  10. Managing Your Account Information and Communication Preferences
  11. Contact Us; Changes/Updates


Personal Information. The types of information we collect that identify you or relate to you as an individual ("Personal Information") may include things such as the following:

  1. Name, date of birth, mailing address, telephone number, e-mail address, username and password (for account administration), when you supply this information voluntarily
  2. Device ID, including IP address, which are automatically collected and, while they don't identify you as an individual, they do identify a particular computer or mobile device
  3. Geolocation (if you consent to this function)
  4. Financial account information and other payment information (that you submit to us for order processing)
  5. Additional Personal Information you may submit as necessary for the administration of particular promotional events, such as sweepstakes or contests
  6. Information relating to your prescriptions, such as a prescription code and contact information for a prescribing doctor, including a generated ID reference and the provider's location.
  7. If a doctor writes a prescription for a park, the doctor may enter your phone number or email address in order to send the prescription that includes park name, the activity, the frequency of the activity, and its duration. PRA can record your response regarding whether you visited the park, the frequency, and the date and time you did so.

Non-Personal Information. Other types of data will also be collected periodically, such as:

  1. Type of browser and operating system, mobile application usage data, and aggregated information such as "click stream" information which means entry and exit points (including referring URLs or domains), traffic statistics, page views, and impressions, all of which are collected automatically
  2. Demographic information you choose to submit and which we may combine on an anonymous basis with similar information from other users
  3. Information collected through cookies, web beacons, pixel tags and other technologies described in more detail later in the Cookies and Web Beacons section of this Privacy Policy
  4. Device Information - Device type, OS, and identifier


We may use Personal Information about you for purposes described in this Privacy Policy or as otherwise disclosed to you through the Online Services. This includes the following:

  1. To transmit doctors' park prescriptions and to record patients' confirmation of whether they visited a prescribed park and how often.
  2. Process and manage your account and your donations/purchases
  3. Respond to your inquiries or requests, and to post your comments or statements on message boards or in our online forums
  4. Create and deliver personalized promotions based on your donations/purchases and other interactions with us
  5. Send you communications about offerings from PRA and our affiliated companies
  6. Improve our online services, including to perform data analysis, audits, fraud monitoring and prevention, identify usage trends, determine the effectiveness of our promotional campaigns, and to operate and expand our business activities


Except as you consent or as set forth below, we will not knowingly disclose your Personal Information to anyone outside of PRA or our affiliated companies (collectively "PRA"):


Non-personal information may be used for any purpose not prohibited by law. For example, we may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all information that does not identify an individual (or that has been modified to remove individual identification).



PRA is a not-for-profit organization and, as such, does not fall within the scope of the definition of "business" set forth in the California Consumer Privacy Act of 2018 ("CCPA"), and therefore is not subject to that law.

Although the CCPA does not apply to PRA, the below section voluntarily organizes the information found elsewhere in this Privacy Policy in a manner intended to be useful for California residents.

For California residents only, below is a summary of the "Personal Information" categories as identified and defined by the CCPA (see California Civil Code section 1798.140(o)) that we collect, the reason we collect this Personal Information, where we obtain the Personal Information, and the third parties with whom we may share your Personal Information.

As described elsewhere in this Privacy Policy, we generally collect the following categories of Personal Information about you when you use our Services:

We generally do not collect education-related information. For more information about the Personal Information we collect and how we collect it, please refer to Sections 1 and 2, above.

We collect your Personal Information for the business purposes described in Section 3, above. The CCPA defines a "business purpose" as the use of Personal Information for the business's operational purposes, or other notified purposes, provided the use of Personal Information is reasonably necessary and proportionate to achieve the operational purpose for which the Personal Information was collected or another operational purpose that is compatible with the context in which the Personal Information was collected.

The categories of third parties with whom we may share your Personal Information are listed in Section 3, above.

Privacy Rights. If you are a California resident, then under the CCPA you have rights in relation to your Personal Information; however, your rights are subject to certain exceptions. For instance, businesses subject to the CCPA - which PRA is not - cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account, or the security of a business's network systems. Although PRA is not subject to the CCPA, we note that California residents generally benefit from the following rights:

In addition, the CCPA broadly defines "personal information" and "selling" such that sharing identifiers linked to you for a benefit may be considered a sale. We do not sell this Personal Information for monetary value. However, in 2019, we were sharing identifiers and inferences about you with our business partners in such a way that, under the CCPA, may be defined as selling.

California consumers may use the Digital Advertising Alliance's tool to send requests under the CCPA for a web browser to opt out of the sale of personal information by some or all of that framework's participating companies by accessing the DAA's tool here:, or by downloading the DAA's AppChoices mobile application opt-out here:

The AppChoices app is not limited to opt-outs for CCPA purposes and may be used by anyone to limit the collection of cross-app data for interest-based advertising purposes by participating DAA member companies.

Additional California Rights. Under California Civil Code Section 1798.83 (also known as the "Shine the Light" law), users of the Online Services who are residents of California may request certain information about our disclosure of personal data during the prior calendar year to third parties. If you are a California resident and wish to make this request, please send an email as described in the "Contact Us" section below with "California Shine the Light" in the subject line.


The Online Services are not intended for children under the age of 13. We will not knowingly collect any personally identifiable information from children under the age of 13. If we learn that we have obtained any personally identifiable information about a child under age 13, we will delete that information.


We strive to use reasonable safeguards to help prevent loss, misuse and unauthorized access, disclosure or modification of Personal Information provided or collected through the Online Services. However, no system is perfect or can guarantee that unauthorized access or theft might not occur.


Following termination or deactivation of any user account you may create, unless you request that your information be deleted by contacting us, we may retain your information for back-up, archival, legal and audit purposes, and to reactivate your account upon your request. In addition, we may retain and continue to use indefinitely all information contained in your communications to other users of the Online Services posted to public or semi-public areas of the Online Services after termination or deactivation of your user account.


To update or correct your account information - or if you would like to stop receiving marketing communications from us via email or other methods - you may contact us at, or send a letter to us at Park Rx America, 325 13th Street NE, Washington DC 20002.


We will notify you of changes to this Privacy Policy by posting the amended terms on the Online Services and providing any advance notice required by law. If you do not agree to the new terms, you should stop using the Online Services and services, and if you are a registered user, you may cancel your account with us within the notice period we specify by contacting us as described below, and you will not be bound by the new terms. Otherwise, the new terms will take effect on the date listed in the notice we provide.

We welcome your questions, comments and feedback in relation to this Privacy Policy. Please feel free to contact us anytime at the following:

Park Rx America
325 13th Street NE
Washington, DC 20002
(202) 550-1740